Two-thirds of consumers in the Middle East use the internet to research products and services, according to new research published by Econsultancy and Real Opinions.
The Middle East and North Africa Digital Consumer Report shows that 66% of consumers in MENA are using the internet to look for products or items to buy prior to purchase. Of these respondents, 48% use the internet occasionally and 18% use the web regularly to research products.
The report, which is based on a survey of more than 2,000 consumers across different regions in the Middle East, also shows that a third of consumers are currently purchasing products online, and this includes 27% who purchase occasionally and 6% who regularly buy online.
Online consumers are paying for a wide variety of products. Flights are widely bought on the internet in the Middle East, but other things paid for online include hotel reservations, utility bills and books.